Not much need be said here with regards to the evolution of the Cadillac logo over the years. This is a great example of how iteration and context of usage can drive a design towards a more minimal expression.
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Todd McLellan: Things Come Apart: A Teardown Manual for Modern Living
(****)Meredith Davis: Graphic Design Theory (Graphic Design in Context)
Don Koberg: The Universal Traveler
Early thoughts and primers on the creative process and design thinking.William Lidwell: Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
A good reminder of 100 things to check when designing. (****)Christopher Alexander: The Timeless Way of Building
Revisiting the themes put forward in this first of three books in a series by Christopher Alexander.Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-first Century
NEIL POSTMAN: Technopoly : The Surrender of Culture to Technology
A classic gut check for those enamored with the technology pervading our lives. (****)Barry Schwartz: The Paradox of Choice : Why More Is Less
Trying to choose wisely.
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September 01, 2013
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