Conveying the richness of an offering online has long been a challenge. Muji and Hema have managed to find engaging and informative ways to feature their products online in remarkable ways.
Muji leverages video in a strikingly straightforward way...http://www.muji.com/playmuji/
Hema plays with physics...http://producten.hema.nl/
Visit here for a more searchable experience: http://www.hema.nl/